TASTE OF SUCCESS
A common lament in the business world is "For the money we're spending on IT, we should be dominating our market--but we're not." Nearly all companies have failed investments in software initiatives--many in the six and seven figure range. The leading causes of these failures can be avoided by first applying Menlo's High-Tech Anthropology® practice. This session explores how these failures occur and how High-Tech Anthropology® not only avoids them, but maximizes the overall business and end-user value. Learn how to use this approach so your company can transform your view of IT from a necessary evil to a key strategic asset.
(COST: Free)
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